OUR FEATURES

When your articles are published by websites and newsletters across the web, with your name or company's name displayed in the byline of those articles, one benefit is that your (or your company's) name becomes well-known. If visitors frequently come across your name when reading articles about (say) "Real Estate", in their minds, you will become an authority on that subject. The next time they encounter your recommendations, they are more likely to give it a higher regard. Syndicating Articles can be like subliminal advertising so be careful how you write them!

Naturally, when you write articles, your byline should include your URL.

Your article you are syndicating also needs to have some substance of value to the visitor.

Google counts a site's importance by the number of links pointing to it. If your article is syndicated by many sites, the number of links pointing to your site will also increase, provided that those sites publish your byline with a direct link to your website.

Unless your syndicated article deals with a topic that is static and never changes, you face the problem of your article becoming out-of-date as the years go by. When you syndicate your article to other sites, you lose control over your article since it is typically hosted on other websites. If you’re successful in getting other sites to publish your article, you lose the freedom to simply edit the article to update it. The problem with obsolescence is that instead of increasing brand-name awareness, articles can damage your reputation, since when it becomes obsolete. People reading those old articles can get the impression that you don't know your business.

Unauthorized Modifications

When syndicating your articles, the webmasters that publish your article sometimes feel that they have a right to edit your article, even if you have forbidden this.

In view of this, syndicating your articles is not a simple submit and forget process. You have to monitor what happens to your articles.

If your articles are the main content of your site and your site exists for the sole purpose of publishing those articles, then it is likely that your site derives its income directly or indirectly from these articles. By allowing other sites to syndicate or publish certain articles of yours, you have in effect, worked for free to allow these other sites to earn their income from your content. Be careful about the syndication of your articles.

Search engines like Google, frown on mirrors. If it detects that a site is a mirror of another, it seems to give the mirror site a page rank of zero, resulting in the mirror site never showing up on the initial pages of a search. When you offer your articles for publication on the web, you're in effect mirroring your articles. If all your articles are mirrored on other sites, there is the danger that Google may decide that you are a mirror of those sites, and drop your site's page rank to zero. It seems the danger is real enough to be cautious about wildly syndicating all of your site's content.

Allowing Article Syndication to anyone to re-publish your articles in their email and that person publishes your article in a newsletter that later becomes the target of a Spam complaint, your site might become associated with Spam.

Who Benefits Most from Syndicating Articles?

If you are selling something on your site, whether it is goods or services, writing an article related to your product or service and syndicating it might bring more benefit to your business than harm. For example, if you're a bicycle manufacturer, you might write an article on the features of a good bicycle. Your byline should include your website URL, but don't write your article as a blatant advertisement for your product. If your article has good content that can always be used and never outdated, some hobby sites may be willing to republish your article as a general syndicated article with tips on choosing bicycles. Visitors reading it might like it so much that they click your URL. This is ultimately what the goal is!